Awad Joumaa is a journalist, filmmaker, and creative leader working at the intersection of power, memory, and human consequence. For more than two decades, he has reported from conflict zones, directed award-winning documentaries, and built large-scale original content ecosystems across the Middle East and beyond. His work focuses on how wars are lived, how narratives are manufactured, and how societies fracture—and remember—under pressure. One-line positioning statement (under your name) Journalist. Filmmaker. Architect of long-form storytelling in times of conflict. (Alternative, slightly sharper if you want more edge) Investigative storyteller exploring power, war, and the cost of silence. Second paragraph – transition into your current role (without trapping you in it) Today, Awad leads and shapes original long-form storytelling at scale. As Head of Originals at AJ360, Al Jazeera’s global VOD platform, he has overseen the commissioning, development, and production of 350+ original films and series in under two years, spanning investigative documentaries, docu-dramas, and hybrid factual formats. His editorial scope covers conflict, identity, religion, social justice, and the psychology of power—always prioritising depth over speed and human consequence over spectacle. Under his leadership, AJ360 Originals have received multiple international awards, including Telly Awards, New York Festivals TV & Film Awards, and Human Rights Film Festival recognition—establishing the platform as a serious destination for long-form Arabic storytelling. Optional third paragraph (recommended for credibility + independence) Alongside his institutional work, Awad creates and directs independent projects with global reach. His recent series The Cost of War: October 7 examines the political, economic, military, and psychological impact of the war on Gaza inside Israeli society, while Diaries of a Fighter traces why individuals take up arms across Palestine, Ukraine, Syria, the Philippines, and the Amazon—earning international awards for its ethical and narrative approach to conflict.